The medical marijuana industry in the United States is currently exploding with all of the stuff happening in our country today. The growth of the cannabis industry is predicted to keep climbing as more and more people become accustomed to the use of marijuana in their own life. Plus, government bodies in different states are finally starting to accept the use of marijuana as more normal in our country. The industry of cannabis has shown to be extremely resilient. During the Covid-19 pandemic, almost every sector of the market had to face problems with supply and demand. However, the medical marijuana industry has shown to be pandemic-proof and is also extremely resilient in the face of a recession like we have recently experienced. What does all of this mean? Well, it pretty much tells us that medical marijuana is not going away anytime soon. In fact, experts are predicting that it will continue to grow and we will see even higher sales numbers for marijuana in the near future. If you live in a state that has legalized cannabis on a recreational level, then you are probably well aware of how many dispensaries there are.
They literally pop up everywhere. I drive from Indiana up into Michigan from time to time, and there are at least 20 or 30 billboards that I pass on my way up to Michigan that are advertising the launch of a new dispensary or a new product. The industry continues to grow and also is becoming much more saturated. If you are someone that has gotten involved in the cannabis industry by way of owning or operating your own dispensary, then you probably have noticed the cut throat competition that can exist in some areas with more than one supplier of weed. What can you do to make yourself stand out in this market? Luckily for you, I have studied marketing in college for the past 3 years and I also write about weed a whole lot. If anyone can help you in this area, it’s me. Today, we are going to be talking about some marketing tips, tricks, and strategies that can help you stand out from the crowd in the cannabis industry.
The first thing that you need to do is differentiate whether your business supplies recreational cannabis or medical cannabis. Not all states have legalized medical marijuana, and even less of them have legalized recreational cannabis. However, there are states that have both. In the event that you own a business in a state that has legalized recreational cannabis usage, you need to distinguish what type of customer you can sell to and this will help determine your marketing strategies. If you are selling to recreational users, then your marketing strategies will be much more centered around pop-culture and cannabis lifestyles.
If you are a medical dispensary, then your marketing will be more geared towards the clinical and medical aspects of marijuana. Either way, this is the first step that you need to take in order to make yourself stand out. You want to attract the people that are going to be buying from you. This is the foundation of all good marketing in the cannabis business. The next thing you are going to want to do is diversify your content to appeal to the age groups of your patients. If you are running a recreational weed dispensary, you are most likely going to be selling to people between the ages of 21 and 40. If you are selling to medical patients, you will want to focus on visuals and content marketing that is centered around older people and people with health conditions. If you sell weed to both these groups, then you really have your work cut out for you.